PENGARUH PERSONAL SELLING TERHADAP VOLUME PENJUALAN SEPEDA MOTOR UD. JARI SAKTI MOTOR JOMBANG

Abstract

Basically, the company has a main goal to get maximum profit, which is required to achieve the right sales strategy and efficient consideration of the sales volume, especially the personal selling activities. In the business world, despite the existence of competition among companies that simply want to reach the target in a wider market to increase the sales of products produced by the company itself. In addition, to overcome this problem, intensifying marketing and services to face market competition is getting tighter.

The problems of the study are: - Is there a personal influence on the volume of motorcycles sales at UD. Jari Sakti motor and the purpose of this study is to determine how big is the influence of personal selling to the volume of motorcycles sales at UD. Jari Sakti Motor.

The design used in this study was quantitative statistical approach. This study applied three instruments, observation, interview, and field notes. In this study the technique of data analysis using simple regression analysis techniques. The place of the research is in the UD Jari Sakti Motor Jombang.
After the data were analyzed, the result was that the probability level was far from 0.05, in this case for t test  is 6866. So Ho refused and Ha is accepted. It means that there is personal impact selling on motorcycle sales volume at UD. Jari Sakti Motor Jombang.

Keywords: Influence Personal Selling, Sales Volume