Cookie Production Process Film as Entrepreneurial Learning Media in Higher Education

Abstract

The problem of entrepreneurial learning in higher education is the limited earning media used in the class. Faster and more accessible ICT-based media to improve entrepreneurial practice skills of students are required. The purpose of this study is to present the development of entrepreneurial learning media in the form of cookie production process film. The research ethod used was search and development. It was conducted for three years; the first year was used to explore the potential and problems, create design, and validate the design. The research results on exploring the conditions and expectations of students show that students have enthusiasm to learn entrepreneurial theory, good cooperation with fellow learners and high expectation of entrepreneurial learning media. Designing film as a learning medium is to make the scenario design of the process of making a modern cookie with mocaf (modified cassava flour) as the main ingredient. The results of expert validity indicate that the film design is systematic from the opening, explanation of the activities and closing. In general, cookie production process film is feasible as entrepreneurial learning medium