The Implementation of Cake Culinary Production Process Movie as Entrepreneurship Learning Media to Increase Collage Students Creativity

Abstract

Entrepreneurship learning activity at university level needs such media which close to reality and practically. The objective of this research is for implementing the culinary production process movie toEntrepreneurship learning in the class as learning media in increasing college students’ creativity. This research uses qualitative approach which is supported by quantitative data for describing the influence of eentrepreneurship learning by using culinary production process as learning media in the class. The measurement of creativity level is observed by respondent percentage level about the advantage of the media in learning process. The result of the movie media implementation showed 80% respondent state that learning activity in the class is closer to reality in implementing their creativity, 60% respondent state that the movie gives inspiration in creating new creation. Over all, the implementation of culinary production process movie can
give inspiration in creating new creativity of college student and learning activity in the class becomes more interesting.